Job Title: Digital Marketing Associate
Location: London
Salary: Competitive
Job Type: Full Time, Permanent
Are you passionate about a career in marketing?
If so, this could be the team you’ve been looking for…
Their ideal digital marketer will be…
…an enthusiastic and energetic self-starter who is looking to grow their own role within a small and dynamic marketing team. This hands-on and varied position will be attractive to an individual who lives and breathes marketing.
Reporting directly to a senior member of the team, the role is broad, dynamic and challenging.
About them
They’ve been developing new ways to transform people’s financial future, since 1988.
They help clients to discover and seize the right opportunities. By listening to them and understanding their needs, they change and adapt their portfolio of companies and services to help deliver their goals.
They work with pension schemes, employers, insurers, charities and private clients to provide expertise in wealth management, workplace savings, health and protection, and financial data.
About the role
Key responsibilities
In collaboration with other members of the marketing team, you will:
- Develop, create and manage email campaigns using the company CRM/CMS platform (HubSpot)
- Help plan and distribute content that educates and engages their audience and supports marketing goals
- Execute and improve the current SEO strategy, including keyword research, on-page optimization, link building and more
- Update and manage the website and social media channels to increase social media visibility, web traffic and lead conversions
- Use analytics and business intelligence software to monitor the performance of the website and social channels and make recommendations for improvement
- Segment the database lists based on roles and behaviours such as email engagement and website interactions (content downloads, site page visits, etc.)
- Assist with general database maintenance in the HubSpot CRM system
- Help scope and create templates for the marketing team to be more efficient in their posting on social media, blogs, email, and other channels
Your typical week will include:
- Designing and building email and blog campaigns using HubSpot, their CMS/CRM platform
- Managing all aspects of the company website and maintaining a reliable online company voice through social media
- Assisting with the planning of marketing strategies to help drive traffic to the website. Analysing activity and engagement to identify and quantify customer behaviour
- Improving and widening the business’s SEO to improve organic search rankings
- Producing content and monitoring social media channels such as LinkedIn, Twitter, etc.
- Keeping up to date with inbound media trends and researching new products and channels
- Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- Assisting with the coordination and production of videos and webinars
- Studying via HubSpot’s online training modules to gain inbound marketing certifications
About you
The skills and qualities that will be attractive
- An intermediate or advanced CRM/CMS skillset, preferably with HubSpot or a similar marketing platform, is highly desirable
- A strong knowledge of SEM (both SEO and SEA) and other paid acquisition channels, is a key skillset they’ll look for
- Excellent copywriting, creative and analytical skills…and an eye for detail
- You need to be a real team player with excellent communication and interpersonal skills. A good sense of humour always helps too!
- A sound knowledge of using social media platforms LinkedIn & Twitter is important as they use these every day
- You should be keen to keep up to date with trends and developments across traditional and digital marketing
- Strong analytical skills with the ability to collect and analyse data to improve and adapt the marketing strategy
- Self-motivation and the ability to work collaboratively within a team are qualities you will need to demonstrate
Your education and experience
- BA/BS degree in Digital Marketing is highly desirable
- Knowledge and experience of marketing automation systems, website and CMS/CRM platforms such as HubSpot, SalesForce, WordPress, Marketo, etc.
- Exceptional written and communication skills, and the confidence to interact with senior stakeholders
- Excellent copywriting and analytical skills
- InDesign / Illustrator / Photoshop experience desirable but not essential
Please click on the APPLY button to send your CV and Cover Letter for this role.
Candidates with experience of: Marketing Executive, Digital Marketing Advisor, Digital Marketing Consultant, Marketing Analyst, Digital Marketing Assistant, Digital Marketing Administrator, Marketing Coordinator, Marketing Administrator, Web Design, Digital Marketing Analyst, Digital Marketing Officer, Marketing Support Administrator, SEO may also be considered for this role.
